Books we love

The one book that changed my life

When I was 18 years old, I was working in retail. Three months into the job, my manager Susana Morales one day sat me down, handed me a book and told me that she was coming in today to sack me but decided instead to buy me a book and told me that I was too hard to manage and asked me to go home and not come back till I’ve read it.

I was shocked, angry and embarrassed but I took the book and went home. Having dyslexia I had never read a book in full before. This book was How to make friends and influence people.

I read it in just one day and highlighted so many pages, it looked like a mess when I finished with it. It was a little old school because it was written in the 1930’s but the lessons are still applicable today.

At that point of my life, I desperately needed a lesson in EQ. It was a life changing experience and I am forever grateful to Susana for this gift.

Since that day, I have read hundreds of books on business, management and history.

Here are some other books which have influenced me and our team.

Walta Kazzi
Quest CEO

Thrive (8/10)

In this deeply personal book, Arianna talks candidly about her own challenges with managing time and prioritising the demands of a career and two daughters. Drawing on the latest groundbreaking research and scientific findings in the fields of psychology, sports, sleep and physiology that show the profound and transformative effects of meditation, mindfulness, unplugging and giving, Arianna shows us the way to a revolution in our culture, our thinking, our workplaces, and our lives.

Shoe Dog (10/10)
A Memoir by the founder of Nike – Phil Knight

This is our CEO’s favourite book. If this book doesn’t inspire you, nothing will! Phil Knight is an amazing story teller and his journey is nothing short of incredible.In this book, Knight shares the inside story of the company’s early days as a start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

How to Win Friends & Influence People (10/10)

This book was written over 60 years ago but Carnegie’s ageless teachings have no doubt helped millions of people climb up the ladder of success in their business and personal lives. You will learn: Six ways to make people like you, twelve ways to win people to your way of thinking, nine ways to change people without arousing resentment, and a whole heap more.

The Win Without Pitching Manifesto (8/10)

Great book on how to position your business and expertise against your competitors. It is targeted more on agencies but it’s still very useful for any type of business. It’s well written with useful insights including a detailed selling process.

The E-Myth Revisited (8/10)
Why Most Small Businesses Don’t work and What to Do About it

This is one of the most recommended books for people who want to start a business if not the most recommended. Miachael Gerber walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective. There are some important messages in this book.

Principles (10/10)
Life and Work

Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past 40 years to create unique results in both life and business – and which any person or organization can adopt to help achieve their goals.

Get Things Done (10/10)
What Stops Smart People Achieving More and How You Can Change

This book will really challenge your view of effective work in our current environment. Robert Kelsey writes about defeating the obstacles that stop us achieving more in our everyday lives. Many of us have the greatest of intentions but find ourselves procrastinating, which results in low attainment and frustrated ambitions.

Why We Sleep (9/10)
The New Science of Sleep and Dreams

If you want to perform at your peak, read this 
book, it will change your life. Written by Matthew Walker, a scientific expert and professor. He talks about how sleep impacts the most important aspects of our life, health and longevity and yet 
it is increasingly neglected with devastating consequences: every major disease – Alzheimer’s, cancer, obesity, diabetes – has very strong causal links to deficient sleep.

The 22 Immutable Laws Of Marketing (9/10)

Whilst this book is very old (first published in 1993), the principles still apply.You will learn the laws of marketing and great insights on brands. If you’re interested in marketing and you don’t know where to start, make this your first book. It’s a timeless classic.

To Sell Is Human (10/10)
The Surprising Truth about Persuading, Convincing and Influencing Others

Forget everything you know about sales, this book will teach you a better way. A little slow at the start but there are some valuable lessons on how not to pitch for business and practical tips you can use straight away.

Good to Great (9/10)
Why Some Companies Make the Leap … And Others Don’t

Over five years, Jim Collins and his research team have analysed the histories of 28 companies, discovering why some companies make the leap and others don’t. The findings include:

  • Level 5 Leadership: A surprising style, required for greatness
  • The Hedgehog Concept: Finding your three circles
  • A Culture of Discipline: The alchemy of great results
  • Technology Accelerators: How great companies think differently about technology
  • The Flywheel: Why those who do frequent restructuring fail to make the leap
Grit (8/10)
The Power of Passion and Perseverance

Why do naturally talented people frequently fail to reach their potential while other far less gifted individuals go on to achieve amazing things? The secret to outstanding achievement is not talent but a passionate persistence. In other words, grit.

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Some books leave us free and some books make us free

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Ralph Waldo Emerson